Eve 1k Questions 6 Answers 2 Best Answers 140 Points View Profile EveBeginner Asked: November 17, 20202020-11-17T19:38:20+05:30 2020-11-17T19:38:20+05:30In: Business What is the Difference Between Product and Production Concept? Hi, What is the Difference Between Product and Production Concept? What is product concept example? Why is product concept important? Share Facebook Related Questions What is the Difference Between Publicity and Public Relations? What is the Difference Between Audit and Review? 1 Answer Voted Recent CrazyMan 17 Questions 1k Answers 1k Best Answers 53k Points View Profile Best Answer CrazyMan Guru 2020-11-17T19:40:54+05:30Added an answer on November 17, 2020 at 7:40 pm Difference Between Product Concept and Production Concept The terms ‘Product Concept’ and ‘Production Concept’ are compared frequently. Every organization utilizes various marketing efforts that are directed by the marketing management philosophies, which are also known as marketing concepts. These marketing concepts are being used to get the desired outcomes, and it also determines the producers’ outlook. In this context, product and production concepts are often compared, but there is a difference between them. Here we will understand both these terms and analyze the Difference Between Product Concept and Production Concept. The product concept concentrates on the features, quality, and performance of the product. According to the product concept, consumers will prefer those products that are superior to other products available in the market in terms of quality and specifications. To put it simply, marketers are aware of whether the particular product fetches demand or not, and product design will increase the sale. To achieve this, organizations invest lots of resources like – money, time, workforce and research the needs and expectations of the target audience. An organization creates the identity of the product and adds practical value and advantages using the product concept. A product itself is not complete unless supported by factors like marketing strategy, sales, delivery, service, etc. The production concept is based on the assumption that consumers will like the product that has wide availability and are affordable. The company’s management is continuously busy concentrating on upgrading and distribution efficiency, reducing cost, and mass production. The production concept is suitable for the organization which operates in a market with high growth prospects as well when the economy is noteworthy. The production concept was discovered in the mid-1950s during the time of the production era of early capitalism. Product Concept vs Production Concept Product concept revolves around the philosophy that consumers will like the products which are good in quality, performance, and specifications. While the production concept is based on the philosophy that consumers are ready to buy products which are affordable and cheap in price. The product concept concentrates on the continuous improvement and up-gradation in the product, while the production concept revolves around production efficiency and distribution capacity. In the product concept, the products are given the utmost priority, while in the production concept, the main focus is on the production of goods. The production concept is not a new philosophy; it existed since the production of the goods was the primary concern of the organizations. But in the modern world, when the consumers are sensitive to the product’s quality, so this concept is no longer in use. The demand for products will automatically increase if it has the quality and fulfills customers’ expectations. 1 Share Share Share on Facebook Share on Twitter Share on WhatsApp Share on LinkedIn You must login to add an answer.Continue with FacebookContinue with GoogleContinue with Twitteror use Username or email* Password* Captcha* Remember Me! Forgot Password?